Friday, October 06, 2006

Beer in a Box

In Britain traditional ale is now available in a box! In This Is Wiltshire, Charley Morgan reports that a Wiltshire micro-brewery has launched the new product, "Beer in a Box":

The Box Steam Brewery, which brews three different ales made with locally sourced barley and hops, has started to sell their ale in 10 and 20 litre boxes. "Beer in a Box" is the brainchild of 25-year-old Gordon King, who manages the brewery and prices start at £28. Mr King said: "We've done parties, hog roasts, family gatherings and all sorts so far - and we can deliver the boxes to people's houses so it makes it a lot easier. continued... "Unlike the barrels we deliver to pubs, we take the sediment out so it doesn't matter if it's moved about a bit, it will still be ok to drink straight away." The boxes are similar to the ones used for wine with a polypin bag inside them, making it easier to pour the beer out from the small tap at the base of the box. Each one is filled to order from the site of the brewery, in between Box and Colerne, which guarantees the freshness of the beer. And if 10 or 20 litres prove too much to drink, they also produce four-and-a-half pint carrykeg's too.

Beer On Tap From A Box (from This Is Wiltshire)

Actually, this is not the first time I have seen this. I will dig up some stuff I have on another traditional ale, and a hard cider, both in boxes (and both in Britain).

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