Tuesday, December 04, 2007

Delicato Announces Bota Box Goes Green

The newly redesigned Bota Box from Delicato Family Vineyards is showing up on the shelves. It appears that Delicato is spinning off the Bota Box Wines as a seperate product line, distancing it from the Delicato name. I searched for "Delicato" on the box, and if it was there, it was well hidden. I did not find it.
Bota Box Wine Goes Green

NAPA, Calif., Oct. 1 /PRNewswire/ --

In a response to a growing consumer demand for Eco-friendly products, DFV Wines announced today that their successful Bota Box wines have received an extreme green makeover with a new look. The award winning Bota Box is a 3 liter wine in a box with a new package that is more environmentally-friendly from a container that is made with 95% post consumer fiber and the box is recyclable. The print on the package is now done on unbleached Kraft paper and the ink used is water based versus petroleum based and the paper layers are held together with cornstarch instead of glue.

As a leader in the fastest growing category in the wine industry, Bota
Box is vintage dated and is available in the five popular varietal types:
Chardonnay and Pinot Grigio for the white wine offerings; Merlot, Shiraz,
and Cabernet Sauvignon for the red wine selections. Bota Box is available
nationally and the suggested retail price is under $20 in most markets. The
Bota Box borrows its name from bota bag, the old world custom of
transporting a beverage in a pouch usually made from an animal skin which
became quite popular in the '60s and '70s to concert goers, hiking
enthusiasts, campers, and other outdoor recreations.

"DFV Wines are committed to the consumer. Bota Box is one of the ways
to respond to wine drinkers that choose an eco-friendly package that is
convenient as well," says Chris Indelicato, CEO - President. "Our family
winery is dedicated to sustainable farming, smart winemaking, and
responsible marketing and we believe that our new Bota Box is the right
package at the right time."

DFV Wines has farmed premium vineyards in California and produced wine
for over 80 years. It continues to be family owned and operated by the 2nd
and 3rd generation Indelicatos. DFV Wines include Bota Box, Clay Station,
Delicato, Gnarly Head, Irony, Joe Blow, King Fish, Loredona, 337, Twisted,
and Chateau Maris.

Bota Box Wine Goes Green

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