Monday, June 25, 2007

Wine Packaging Trends in France

From Expatica
Wine packaging: Bag-in-box, plastic bottles, cork comeback?

BORDEAUX, France, June 22, 2007 (AFP) - In the past 12 years, France, the world's leading wine producer, has fostered just one revolution in the world of packaging -- the bag-in-box, or BIB.

The slow pace of change has been offset however by the fact that French BIB wine tastes much better than that in Britain -- sometimes called the "scourge of the summer party" -- or in the United States.

Holding back innovations in both French packaging and branding has been the complexity of its wine classifications system, as opposed to the simplicity of new world producers such as Australia, South Africa, New Zealand and the US.

"Wine is very complex in France, the customer therefore wants reassurance, not novelty," said Olivier Mouchet, wine director at Auchan, a leading French supermarket chain, at this year's Vinexpo, the world's biggest wine trade show.

BIBs, introduced in France in the 1980s, were largely ignored until recently when sales grew as buyers switched from older non-airtight "cubies", which once opened had to be transferred to bottles at home or drunk as soon as possible.

New-age BIBs, plastic air-tight containers with a self-sealing tap, allow wine-lovers to drink by the glass without spoiling the wine or altering its taste.

Mouchet said the rise of BIBs, which now represent 15 per cent of French supermarket wine sales, has doubled Auchan's sales in the last five years.

On the international wine scene, the future holds higher quality wine in BIBs, lighter glass bottles, and light plastic bottles made from PET, or polyethylene terephthalate, a compound developed in the 1970s that is now coming into its own due to its recyclability.


Wine packaging: Bag-in-box, plastic bottles, cork comeback?, French News, France, Expatica

French Boxed Wine Comes to China?

This little news bit is from China Wines Information Website
The first unique store of French wine bag-in-box was established in Shanghai

Beaujolais wine which had a long history for 102 years was from one of ten major wine regions in France. Recently, the first unique store of Beaujolais wine was set up in Shanghai.

At the wine-tasting for opening, a lot of people spoke highly of the wine. The taste of it was good and its bag-in-box package was convenient for people to take it away. It's welcome in Shanghai.

This French wine had hundreds of varieties including red, white and rose wines. They were separately from Burgundy, Beaujolais, Bordeaux and other ten major wine regions.

The first unique store of French wine bag-in-box was established in Shanghai - wines-info

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