Wednesday, December 12, 2007

It had to happen

Bag in box, without the box. From Arniston Bay Wines in South Africa comes a 1.5 litre pouch:

Take it easy with Arniston Bay wines in pouches

Just in time for the party season, Arniston Bay wines have laid up a surprise for wine lovers. They are presenting two of their fine wines in new easy to carry resealable 1.5 litre lifestyle pouches, holding twice as much as a traditional bottle at a fraction of the weight. The good news for those who are concerned about the environment is that Arniston Bay’s pouches have 80% less of a carbon footprint and take up 90% less landfill compared with a glass bottle equivalent.

Party goers and outdoor enthusiasts who want their wine in lightweight, easy to carry packaging can now take it easy. As can spectators at events where alcohol is permitted only in non-glass containers. Quick chilling, the pouches look good enough to serve with pride to friends at home.

Top selling

Arniston Bay Chenin Chardonnay 2007 is a masterfully blended white wine with lovely pineapple and ripe melon aromas and flavours of fresh lime. Delicious served chilled on its own, this wine is versatile with foods like salads, barbecued fresh fish or grilled chicken kebabs.

Arniston Bay Pinotage Rosé 2007 is as evocative on the eye as it is on the palate where delicious strawberry and violet flavours entice and then gently linger. Excellent served chilled as an aperitif, or with grilled prawns, salads and cocktail snacks.

Arniston Bay - Escape to Arniston Bay

Peter May at the Pinotage Club blog reports that at the Morrison's supermarket chain in the UK, where the pouch was trialled this fall, sales were exceeding expectations.