Wednesday, December 12, 2007

It had to happen

Bag in box, without the box. From Arniston Bay Wines in South Africa comes a 1.5 litre pouch:

Take it easy with Arniston Bay wines in pouches

Just in time for the party season, Arniston Bay wines have laid up a surprise for wine lovers. They are presenting two of their fine wines in new easy to carry resealable 1.5 litre lifestyle pouches, holding twice as much as a traditional bottle at a fraction of the weight. The good news for those who are concerned about the environment is that Arniston Bay’s pouches have 80% less of a carbon footprint and take up 90% less landfill compared with a glass bottle equivalent.

Party goers and outdoor enthusiasts who want their wine in lightweight, easy to carry packaging can now take it easy. As can spectators at events where alcohol is permitted only in non-glass containers. Quick chilling, the pouches look good enough to serve with pride to friends at home.

Top selling

Arniston Bay Chenin Chardonnay 2007 is a masterfully blended white wine with lovely pineapple and ripe melon aromas and flavours of fresh lime. Delicious served chilled on its own, this wine is versatile with foods like salads, barbecued fresh fish or grilled chicken kebabs.

Arniston Bay Pinotage Rosé 2007 is as evocative on the eye as it is on the palate where delicious strawberry and violet flavours entice and then gently linger. Excellent served chilled as an aperitif, or with grilled prawns, salads and cocktail snacks.

Arniston Bay - Escape to Arniston Bay

Peter May at the Pinotage Club blog reports that at the Morrison's supermarket chain in the UK, where the pouch was trialled this fall, sales were exceeding expectations.

Tuesday, December 04, 2007

Delicato Announces Bota Box Goes Green

The newly redesigned Bota Box from Delicato Family Vineyards is showing up on the shelves. It appears that Delicato is spinning off the Bota Box Wines as a seperate product line, distancing it from the Delicato name. I searched for "Delicato" on the box, and if it was there, it was well hidden. I did not find it.
Bota Box Wine Goes Green

NAPA, Calif., Oct. 1 /PRNewswire/ --

In a response to a growing consumer demand for Eco-friendly products, DFV Wines announced today that their successful Bota Box wines have received an extreme green makeover with a new look. The award winning Bota Box is a 3 liter wine in a box with a new package that is more environmentally-friendly from a container that is made with 95% post consumer fiber and the box is recyclable. The print on the package is now done on unbleached Kraft paper and the ink used is water based versus petroleum based and the paper layers are held together with cornstarch instead of glue.

As a leader in the fastest growing category in the wine industry, Bota
Box is vintage dated and is available in the five popular varietal types:
Chardonnay and Pinot Grigio for the white wine offerings; Merlot, Shiraz,
and Cabernet Sauvignon for the red wine selections. Bota Box is available
nationally and the suggested retail price is under $20 in most markets. The
Bota Box borrows its name from bota bag, the old world custom of
transporting a beverage in a pouch usually made from an animal skin which
became quite popular in the '60s and '70s to concert goers, hiking
enthusiasts, campers, and other outdoor recreations.

"DFV Wines are committed to the consumer. Bota Box is one of the ways
to respond to wine drinkers that choose an eco-friendly package that is
convenient as well," says Chris Indelicato, CEO - President. "Our family
winery is dedicated to sustainable farming, smart winemaking, and
responsible marketing and we believe that our new Bota Box is the right
package at the right time."

DFV Wines has farmed premium vineyards in California and produced wine
for over 80 years. It continues to be family owned and operated by the 2nd
and 3rd generation Indelicatos. DFV Wines include Bota Box, Clay Station,
Delicato, Gnarly Head, Irony, Joe Blow, King Fish, Loredona, 337, Twisted,
and Chateau Maris.

Bota Box Wine Goes Green

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