The strong economy, wine discounting and consumers trading up to better quality wine have all been linked to the rising consumption of bottled wine.
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Bottled red wine consumption rose by 9 per cent to 100,964 million litres in the same time.
It occurred while cask wine consumption continued to decline, falling by 2.7 per cent to 174,580 million litres, the lowest level for many years. The result was a 3.4 per cent jump in total domestic wine sales to 447 million litres in the 12 months to the end of April.
Thursday, June 07, 2007
The Herald Sun, Melbourne, Australia, reports today on the rising consumption of bottled wine, and an accompanying decline in boxed wine consumption.