Sunday, March 16, 2008

The Brown Box is Green

We've noticed the big change to Delicato's Bota Box wine packaging. Of course when one sees this kind of package (kraft paper, no coating, no bright colors), one wonders whether the "environmentally friendly" concept is more an impression than a reality. Apparently in this case the environmental friendliness of the printing process is a reality.
One of the business segments Proactive Packaging hoped to capture with the opening of its Stockton, CA, plant was the agriculture market due to its proximity to produce-growing regions and Napa Valley winemakers. One such winemaker, DFV Wines of Napa, CA, took notice. DFV Wines ( is in the midst of re-launching its Botabox wine as its own brand and was in need of a boxmaker to create an environmentally-friendly package with vivid graphics. John Garaventa, Botabox brand manager, wanted to print directly on kraft and have the graphics speak for each of the wines. The box would hold 3 liters of premium wine. After being told by numerous other printers that they could not print directly on kraft, DFV approached Proactive for test runs and liked what they saw. Not only was Proactive able to hold the graphics in register on kraft, Garaventa also learned that the way it was printed, with the VSOP press and EB curing, was environmentally-friendly as well. “We were really excited when we found out that the press is environmentally-friendly,” he says. “It was the icing on the cake. This (new) box is better all the way around (in comparison to the previous Botabox design).”

Beyond the brown box - 9/1/2007 - Converting Magazine

From PR Newswire:
NAPA, Calif., Oct. 1 /PRNewswire/ -- In a response to a growing consumer demand for Eco-friendly products, DFV Wines announced today that their successful Bota Box wines have received an extreme green makeover with a new look. The award winning Bota Box is a 3 liter wine in a box with a new package that is more environmentally-friendly from a container that is made with 95% post consumer fiber and the box is recyclable. The print on the package is now done on unbleached Kraft paper and the ink used is water based versus petroleum based and the paper layers are held together with cornstarch instead of glue.

As a leader in the fastest growing category in the wine industry, Bota Box is vintage dated and is available in the five popular varietal types: Chardonnay and Pinot Grigio for the white wine offerings; Merlot, Shiraz, and Cabernet Sauvignon for the red wine selections. Bota Box is available nationally and the suggested retail price is under $20 in most markets. The Bota Box borrows its name from bota bag, the old world custom of transporting a beverage in a pouch usually made from an animal skin which became quite popular in the '60s and '70s to concert goers, hiking enthusiasts, campers, and other outdoor recreations.

"DFV Wines are committed to the consumer. Bota Box is one of the ways to respond to wine drinkers that choose an eco-friendly package that is convenient as well," says Chris Indelicato, CEO - President. "Our family winery is dedicated to sustainable farming, smart winemaking, and responsible marketing and we believe that our new Bota Box is the right package at the right time."

DFV Wines has farmed premium vineyards in California and produced wine for over 80 years. It continues to be family owned and operated by the 2nd and 3rd generation Indelicatos. DFV Wines include Bota Box, Clay Station, Delicato, Gnarly Head, Irony, Joe Blow, King Fish, Loredona, 337, Twisted, and Chateau Maris.

DFV Wines :: Bota Box Wine Goes Green

1 comment:

Anonymous said...

I just have to say this is brilliant! Not only are all of the wines outstanding but the eco-friendly packaging is important to me and my friends. This is the BEST tasting box wine I have experienced, especially the Shiraz. It is a can't miss!
Tom - Minneapolis