Many who purchase boxed wine appreciate the convenience and the economy of the box. Are these the people who will spend $132 on a stylish unmarked box from which to serve said boxed wine? Many who shun boxed wine assume the contents to be inferior. Will placing the bag of wine in a fancy, anonymous, Danish box improve their opinion of the contents?
I'm not sure who the VinUno is for. Certainly not for me. Designed by Lars Erdman, the VinUno is made of polished steel and laquered wood. It's available in dark red, white, and black, and you can put a "cooling element" in to keep white wine cold (would that be a cold-pack?). $132.12 from Scandinavian Design Center.