Friday, June 29, 2007

Three Liter Box Wine Volume Up 44 Percent in US

From the Orlando Sentinel
Cheers! Outside-the-box drinking
The Associated Press
June 27, 2007

Box wine is now the fastest-growing wine category. According to data from AC Nielsen, 3-liter box wine volume grew 44 percent in the past year, compared to a 3 percent gain in overall table-wine volume.

Although wine has been packaged in a box for some time, the new boxes aren't like those 5-liter jugs of sweet, headache-inducing wines of the past. Although those are still readily available, there are now premium varieties that show more complexity. Of course, premium box wines are more pricey. A chardonnay can run $20 a box that has the equivalent of four bottles, whereas lower-quality 5-liter boxes range from $6 to $10 for more than six bottles of wine. Premium boxes are still a steal, however, since a quality bottle of wine easily can cost $10-$30 or more.

Cheers! Outside-the-box drinking --

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