Saturday, March 10, 2007

A Boxed Wine Makes the Top 100 Bordeaux

I'm still waiting for FreeRange wines to come to my part of the country, and now with even greater anticipation.

The Bordeaux Wine Bureau has just released it's latest list of 100 top Bordeaux. The list, entitled "Today's Bordeaux 2007," includes the FreeRange 2005 Red Bordeax, in a 3 liter bag-in-box package, from JuiceBox Wine Company. This Bordeaux is produced by Eric Dulong of Dulong Freres et Fils in his Saint Savin winery, using a blend of 60% Merlot, 30% Cabernet Sauvignon, and 10% Cabernet Franc.

The Selection Process: Today's Bordeaux were selected from more than 270 wines nominated by importers and retailers across the country priced $8 to $25 retail. In February 2007, the jury tasted all entries grouped by price in a blind panel. Wines were selected in the top 100 that were an excellent representation of Bordeaux within the given price range

The 2007 Today's Bordeaux Jury: Paul Chaconas, Bordeaux category manager for retailer Total Wine & More; Mark Oldman, author of the best-selling Oldman's Guide to Outsmarting Wine (Penguin Books); and Cat Silirie, Wine Director of Boston's No. 9 Park restaurant. Read more about this esteemed panel.

Today's Bordeaux: Top 100 Bordeaux

FreeRange wines (not to be confused with any bottle sporting a very large rooster) are only available in BiB packaging, and are available in the northeast US. JuiceBox tells me that they will be available in the southeast region this spring. Looking forward to it guys!!

1 comment:

juiceboxwine said...

Thanks for noting the recognition that our 2005 FreeRange Red Bordeaux just received. What makes this particularly exciting for us was that our Red Bordeaux was selected in a blind tasting where it was compared to bottled Bordeaux wines.

One of the issues that we and other small startups face, particularly with a wine in "alternative packaging", is getting new potential distributors to pay attention to us. Many distributors suffer from the same bias against boxed wines that some consumers have, and others are concerned that their sales people aren't equipped to sell a new packaging format. We can overcome these misperceptions, but it is slow. As you note, we are currently in New England and are talking to several distributors on other states, but suspect that it will take a little longer to get there than we had first hoped. Unfortunately, offering great wine at a good value isn't all it takes to get distribution.

Stay tuned -- we'll hopefully be in your neighborhood soon and we've got some new varietals that we'll be launching this summer -- including a Cotes du Rhone and a Italian Pinot Grigio.

Our wine speaks for itself when folks taste it -- Can we send you a sample or two?


Tom & Jonathan