We admit it - we didn’t actually buy this wine. We had an opporunity to taste it at an event, so why not report on it? Franzia Chillable Red has little detectable aroma. Its flavor is a thin-bodied sweet cherry flavor, and the finish is more or less non-existent. This is a wine with few redeeming values. As an alternative to a soft drink, for chugging in a cold state, perhaps it might suffice. It barely deserves the “wine” designation, though. We’d recommend steering clear of this one.
Actually, this is one of those products which the State of Washington is questioning (see Boxed Wine Spot post, 10/23). The Washington State Liquor Control Board is considering enforcing its own rules regarding what can be called wine and what can't. Franzia Chillable Red is one of the Franzia products labled as "Table Wine with Natural Flavors".
If the board sticks to its guns on this issue, it will make regulatory history, because until now, nobody, not even the fearsome federal Bureau of Alcohol, Tobacco and Firearms, has ever had the guts to take on the makers of beverages compounded of tap water, flavorings, grain alcohol, and, oh yes, some fermented grape juice, and threaten to deprive them of their God-given right to call the resulting mouthwash "wine."
Gallantly, the Box Wine Guy tasted the "mouthwash", so we don't have to. Don't miss his many excellent reviews of good boxed wines on Box Wines blog.