Friday, September 15, 2006

Bag in a Box - An Australian Icon

Boxed wine has made the the annual list of South Australia "heritage icons". Since 2001 the National Trust of South Australia has annually recognized a list of items which have made a significant contribution to the State's cultural identity. The 2006 BankSA Heritage Icons List

includes "Bag in a Box" wine cask packaging along with eight other items that have made a significant contribution to South Australia's cultural identity.

The National Trust has placed "Chateau Cardboard" on a pedestal along with other such cultural icons as Bickford's Lime Juice Cordial and the Victor Harbor Horse-Drawn Tram.

So, why is the humble wine cask a part of South Australian heritage? It is yet another example of local innovation, continuous improvement and highly successful commercialisation. ... Fortunately for the wine makers who continue to provide the value-for-money product, and the millions of consumers who appreciate that and the convenience of the cask, the bag-in-a-box is still a ubiquitous symbol of Australian egalitarianism. It’s also a standard bearer for South Australian inventiveness and deserves recognition by being placed on a pedestal and in the spotlight as a BankSA Heritage Icon.

2006 Bank SA Heritage Icons List

The article credits Angrove winemakers with invention of the "wine cask," introducing it to the public in 1965. Angrove is reported to be the first winemaker to put wine into bag-in-box packaging. However Scholle's invention of bag-in-box packaging for battery acid in 1955 most certainly predates Angrove's invention. (Please, no snide remarks involving the words "wine" and "battery acid" in the same sentence).

Whoever may be credited with the invention of bag-in-box packaging, Australia has most certainly brought it into the wine mainstream, and introduced to the world the concept of premium wine in a box. Chateau Cardboard - it's not just for "plonk" anymore.

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